Internet is
the right way to take your business to new horizons. While so many other
options exist in online marketing and business, social media marketing is known
to have its own benefits. It has a strong presence in the online marketing
industry. When social media is becoming more powerful the social media
consultant should be able to answer the following questions with no reluctance.
What is your Experience?
You need to
know how long they have been into the industry. Every business is a learning
process. Thought the expertise of the consultant cannot be measured with the
yardstick of experience, you cannot expect the novice to be as good as the
experienced consultant. A few years of experience would do.
Are there any references?
As said
earlier, only experience isn’t expertise. Even with a couple of years’
experience the consultant can be great in the field of social media marketing.
How to find if the consultant is worth hiring? Ask the consultant if he or she
can tell you other works done. If the consultant had come out successful
projects, he or she could tell you as many references as possible even if the
consultant has only 3 to 4 years of experience. Do not get satisfied with the
references shown to you. Always only best works are shown. Ask for current
projects of the client. If
confidentiality agreements exist between the consultant and clients, you may
get no references.